I am finding recently this hot area in the shadows of digital marketing where data needs design more and more, referencing a need to influence the publics perception of how data is used. I am very interested in these new burgeoning areas where designers have a more influential role next to coders and UX instigators. The designer can contribute to representation of data by the public in a more human and easily understand form.

A more palatable aesthetic can be achieved by directing new ways of interacting and consuming data use and removing traditional marketing bias, fears, tracking issues, it's an interesting challenge for design.

Changing the perception of Data Fourth Source Article or G2 Joshua
A service that adds to this question http://openpaths.cc