The high tech scanning solutions provided to women in this burgeoning medical industry needed a human and intelligent brand that could communicate to a demanding clientele. The client needed a brand from scratch that would translate from business card to signage and interior brand.
Research into the technology, its usage and the demand was a primary element that informed the design process. Research into the medical brand assisted the client to suggest what was and was not appropriate. The design solutions focused on the client demographic and the predominant female associations. The palette and iconography had to be fresh and reflect a positive element that the technology could provide. The modern lotus reflected the spirituality and knowledge of the old and the electric vibrant green suggested the potential positivism that comes with the colours of early spring.