BACKGROUND
World Expeditions is a world leader in adventure travel, with offices around the world, the client required a new website and revitalization of their corporate image. Over the years they had taken various corporate identity directions which had lead to a mixed and confused image. The website had been designed 10 years ago and was also looking it’s age. Multiple versions of business cards were used in different countries and no clear branded structure was in place.
SOLUTION
As this was their first step towards a new look, they had decided to totally redesign their static website with a dynamically driven one, where the various offices could be seen under a unified brand. This was working in partnership with Web Elements who were the backend developers of the site and myself bringing a new branded look and feel. But before that could happen I was asked to revitalize the logo, modernize the stationary and bring it all under one branded umbrella. Now all the offices and promotions work as one structured brand, now the website has a totally new look that is more approachable. We have also developed a World Expeditions co-branded website that works within Lonely Planet’s global site, this have been a very successful venture both brand image and market wise. www.worldexpeditions.com.au
Since this site redesign the website has been updated again evolving to it's next aesthetic evolution.
