Background
John Wardle Architects web site of approximately 6 years required an immediate
overhaul, as the site no longer could service the brand nor its users. The site
did not represent the multifaceted rich aspects of the practice. The site represented
stasis rather than a launching point for activity or as a reference of
knowledge. A site that does not evolve with its users supported by new
technologies is at risk of appearing as a shadow rather a vibrant hub of
activity.
Solution
For JWA to
design a new site a number of research stages were required. The analysis of
the digital brand and an analysis of its users required drilling down to specific
user needs. Does a student or a journalist or an architect require different
information and if so what forms does this take?
Studies in
consumer competition and existing best practices were profiled. This aspect was
accompanied by an analysis of the front-end attributes. Back-end functions were
all reviewed as the function and continual update by internal staff was vital.
Simple case study analyses such as Website Direction boards were created, with
Likes, Dislikes, Aims, Audience, Aesthetic directions and Content directions. In
negotiating with third party coders and designers we created a social media
overview to allow the Design firm to understand the direction that JWA
proposed. Managing the external suppliers and the internal visions of the
partners was a process of concept iteration supported by design direction as a
series of working meetings. The design and the CMS had to work in synergy. Ease
of use in conjunction with reinforcement of the brand resulted in a successful
launch with positive feedback. I have recommended user testing for a period of
2 months in order to review patterns of use and types of use. From this data we
envisage new updates and improvements.
