BACKGROUND
Bloomfield Tremayne are one of Australia’s leading specialist recruitment firms for Architects and Interior designers. The brand is positioned in the changing yet contemporary sector hence it has to be clear and discernible to a professional audience.
SOLUTION
I simplified the brand, keeping the palette contemporary with the use of architectural photography and a bolder logotype. This identity reinforced that the brand was a ‘stayer’ in the market aware of modern demands. The Identity had to cross all mediums, from corporate stationary, press ads, promotional items and the website.
The presentation folder designed to hold a series of customized information sheets, forms and contracts that would be given out to prospective clients, property developers and architects. With the use of specialty paper stock for most of the main stationary items, Bloomfield Tremayne have managed to stay refreshing and modern.
