Creativity is a vehicle that helps facilitate an attitude and a skill for communicating through the elements and principles of design. Aesthetics to build a narrative; ubiquitous communication to anyone at any level with any media; instilling emotion- including users; creating significant identifiers in the market by visualising a companies mission through design are just some creative strategic examples.
Creative thinking and doing for me makes a difference. It’s the difference between a significant experience and more of the same. My creative skill set across diverse media, disciplines and research methods provides people with a new tangible language, a great form of communication, a sophisticated graphic and interactive compass and extremely good results.