Creativity is a vehicle that helps facilitate an attitude and a skill for communicating through the elements and principles of design. Aesthetics to build a narrative; ubiquitous communication to anyone at any level with any media; instilling emotion- including users; creating significant identifiers in the market by visualising a companies mission through design are just some creative strategic examples.

Creativity is more than a fleeting trend or current look, it's about knowledge, attitudes and can effect behaviours of people engaging with it, it's about the emotions in interacting with the creative piece.

Creative thinking and doing for me makes a difference. It’s the difference between a significant experience and more of the same. My creative skill set across diverse media, disciplines and research methods provides people with a new tangible language, a great form of communication, a sophisticated graphic and interactive compass and extremely good results.