Every year a conference is held that brings museum professional from around the world together to exchange ideas, papers and knowledge. This was a chance for the new Run Run Shaw Creative Media Centre and the iGlam department within City University HK to reach out and engage these professionals by hosting the conference.
The conference branding brief had to project to an international corporate academic community. The Brand signature was modern and inspired by the signature academic establishment hosting the conference. The Daniel Libeskin building is a iconic profile building at City university and this was reinforced in publicity and tone of the conference. The colatoral was designed to engage and excite the audience within the daily schedule but also capitalize on the identity of the space with the graphics and social media tools to facilitate a successful conference.
The branded items ranged from a small button warn by conference attendees to large banners and posters. Conference programme templates were created, the three distinct streams of the conference were created with their own distinct color theme. These were given to the 3 organisers of those streams, a range of conference way showing items were also produced as well as the conference speakers and promotional screens for use around the university. Also taken into consideration were the Chinese and English languages needed to be displayed to help the diverse conference attendees language needs within the conference items. The design in it’s context had to work across cultures and also across disciplines.
Feedback concerning the colatoral for the conference was a success. The conference pack that contained the 3 conference track programme’s, badges, and other collateral helped attendees understand the daily flow of proceedings and the general flow of the conference. These items all worked towards giving the conference a professional and modern branded solution.