Every year a
conference is held that brings museum professional from around the world
together to exchange ideas, papers and knowledge. This was a chance for the new
Run Run Shaw Creative Media Centre and the iGlam department within City
University HK to reach out and engage these professionals by hosting the
conference.
The conference
branding brief had to project to an international corporate academic community. The Brand signature was modern and
inspired by the signature academic establishment hosting the conference. The
Daniel Libeskin building is a iconic profile
building at City university and this was reinforced in publicity and tone of
the conference. The colatoral was designed to engage and excite the audience
within the daily schedule but also capitalize on the identity of the space with
the graphics and social media tools to facilitate a successful conference.
The
branded items ranged from a small button warn by conference attendees to large
banners and posters. Conference programme templates were created, the three
distinct streams of the conference were created with their own distinct color
theme. These were given to the 3 organisers of those streams, a range of
conference way showing items were also produced as well as the conference
speakers and promotional screens for use around the university. Also taken into
consideration were the Chinese and English languages needed to be
displayed to help the diverse conference attendees language needs within the conference
items. The design in it’s context had to work across cultures and also across
disciplines.
Feedback
concerning the colatoral for the conference was a success. The conference pack
that contained the 3 conference track programme’s, badges, and other collateral
helped attendees understand the daily flow of proceedings and the general flow
of the conference. These items all worked towards giving the conference a
professional and modern branded solution.
