BACKGROUND
I was invited to
design and create a identity and items for a leading international conference
to be held in HK. The conference was to boost the professional persona for this
new Department within City University in Hong Kong.
SOLUTION
As the Conference
items would be used across and range of items from a tiny badge to a large banner, the
branded elements needed to have a strong identity of their own. Clean modern
yet professional and strong. The Run Run Shaw building was used as inspiration
for the main stylised element, blue, red green were used to bring out the three
streams of the conference. Banners, Signage, programmes, screens were produced
as required. It was a great success for the department improving the
profile within HK and through the museums of the world.
