BACKGROUND
Freefold furniture is
a bespoke design practice run by Toby Horroks, a well known architect and
designer who is known for his cardboard creations.
SOLUTION
Freefold is a name
that embodies a ethos, folding, cardboard, the nature of the product and a
simple design. The typeface reflects the folding nature of the material, the
business card stock embodies the recycled nature of the product, and the card
folds up to suggest the nature of the design outcomes. With bold pink geometric
patterns that note the bold asthetic direction of the designs, theis empowered
the ethos of freefolds direction of it’s creations and design outcomes.
