This emerging trend in the United States has the potential to be quite
huge here in Australia. The idea of a low cost factory made flat pack store
with local material and aesthetic content infused to help create regional brand
loyalty is really interesting.
Adding LEED credentials is also a clever and progressive idea for the corporation starts to hit multiple areas of psychological touch points that will make it hard for customers to ignore.
> A aesthetically pleasing brand experience
> Low cost build, install and fast placement
> Minimal impact for running costs via a LEED initiative
I wonder where Starbucks “Third Place” ethos fits in to this, maybe this is a
smart progression to the in store customer experience.